Virtual reality (VR) refers to a simulated experience that can be similar to or completely different from the real world. It typically involves wearing a headset that immerses the user in a computer-generated environment. Augmented reality (AR), on the other hand, overlays digital content onto the real world, enhancing the user's perception and interaction with their physical surroundings through devices like smartphones or smart glasses. In business, VR/AR can be an asset in employee training, visualizing products before they are made physically, and unlocking new perspectives when paired with a digital twin.
Automotive manufacturers are leveraging the industrial metaverse to stay competitive in a challenging environment. The metaverse, a 3D digital reality with seamless connectivity, enhances collaboration and optimizes business processes.