Virtual and Augmented Reality

With the need for augmented and virtual reality expanding, Automation Alley members BrandXR saw an opportunity to make the technology accessible by going code-free a la Shopify, Squarespace and Canva. By creating accessibility, the company is empowering businesses—that otherwise wouldn’t have the resources—to dive into the AR/VR space with a tool that allows them to maintain their freedom and productivity. What does the future hold for the technology as it continues to seep into every nook and cranny of every single industry? BrandXR CEO and Co-Founder Moody Mattan says less screens and more digital information overlaid on top of the real world.