Trade Mission

Trade Mission to Australia and New Zealand

Automation Alley invites you to join our trade mission to Australia and New Zealand. Both nations share a strong demand for U.S.-made products, services and technologies.
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Trade Mission to Australia and New Zealand


Embark on a transformative business journey with Automation Alley's exclusive trade mission to Australia and New Zealand. These nations present a golden opportunity for U.S. businesses dealing in advanced manufacturing, aerospace and defense, automotive parts, agricultural products (a cornerstone of New Zealand's economy), cleantech, environmental technologies, IT, and medical and healthcare services.

Automation Alley trade missions offer a high standard of accommodations and business transactions. Each company on the trade mission will be set up with tailored trade meetings based on their individual business needs. Outside of working hours, Automation Alley arranges trips to cultural landmarks and staples of local cuisine for all participants if interested.  

Down Under

Australia, bound by the Australia-U.S. Free Trade Agreement (AUSFTA) since 2005, offers a remarkable advantage with 99% of U.S. exports entering duty-free. As the largest foreign investor in Australia, the U.S. boasts over 1400 companies operating there, positioning Australia as a crucial component in the diversification strategies of U.S. manufacturers.

In parallel, New Zealand is also a key destination on this trade mission. As the U.S.'s third-largest trade partner in the region, New Zealand holds a strong position with extensive free-trade agreements with Australia, China, and the countries of ASEAN. Boasting the top rank globally for ease of doing business according to the World Bank, New Zealand's per capita GDP places it among the wealthiest nations. Despite agriculture being the backbone of its economy, New Zealand showcases robust manufacturing and services sectors.

This trade mission presents an unparalleled opportunity for businesses to tap into these thriving markets, fostering economic growth and international collaborations. Join us on this remarkable journey, connecting your business with opportunities Down Under.

Why Join Our Trade Mission?

Proven Success: Our trade missions have generated $2 billion in export sales, creating 10,000 local jobs.

Targeted Matchmaking: Connect directly with potential buyers and end users for your products, services, and technologies.

Exclusive Opportunities: Meet key players in your industry through exclusive events.

Invaluable Insights: Engage with government officials and industry leaders who provide firsthand knowledge about India's business landscape.

Comprehensive Support: We handle all planning before, during, and after the mission for your convenience.

Cost Reduction: Qualify for grants under the Michigan State Trade and Expansion Program (MI-STEP) to lower participation costs.

Prestigious Recognition: Automation Alley has received the President's "E Star" Award three times, a rare honor for accomplishments in global trade and economic development.

Participation is limited to ten companies and the deadline to register is February 29, 2024. The cost to participate on the mission to Australia is $3800 for members and $4800 for non-members. The price includes matchmaking meetings, business briefings, five-star hotel accommodations and two group dinners. International and domestic airfare and ground transportation are not included. The Australia portion of the trip is May 2-10. The optional trip to New Zealand is available May 10-15 for interested companies and will be priced separately.

For more information or to register, please contact Ms. Lisa Lasser, Automation Alley’s Manager of International Business Services, at or call her at 248-457-3283.  



05/02/2024 - 05/15/2024

Australia & New Zealand

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