The Slow-But-Sure Shift to a Sustainable Circular Economy

Sustainability Magazine
December 9, 2022
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Photo by Petr Magera on Unsplash

Photo by Petr Magera on Unsplash


The shift away from linear supply chains to a more sustainable circular economy is in progress. Advancements in big data and artificial intelligence (AI) recording and streamlining the journey of raw materials will heighten this transformation. However, circular economy practices are not just for Fortune 500 companies — SMEs (Small and Mid-sized Enterprises) can make as big of an impact with scalable principles of sustainability.

As supply chain disruptions continue to affect industries across the world, environmental, social and governance (ESG) concerns remain a business priority. Producers and consumers alike are being urged to consider whether their actions align with the sustainable principles of a circular economy - a model of production and consumption based on sharing, reusing, repairing, refurbishing and recycling existing materials for as long as possible, in order to extend the life-cycle of products and minimise waste.

Currently, only 8.6% of the world’s economy is successfully circular and there are still 91 billion tonnes of materials being wasted each year. Research undertaken by SAP and the World Economic Forum revealed that 4.9 billion people (61% of the world’s population) lack access to waste management or recycling infrastructure. It’s therefore more critical than ever for businesses to put sustainability at the top of their agendas.

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Sustainability Magazine
Sustainability Magazine

We connect the world’s largest sustainability brands and their most senior executives with the latest trends, industry insight, and influential projects as the world embraces technology and digital transformation. Sustainability Magazine is an established, trusted, and leading voice on all things sustainability – engaging with a highly targeted audience of global executives.

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