Your workforce is the epitome of your company – but how exactly can you empower, train, and coach them when transitioning to a digital enterprise, especially in a crisis?
It’s no surprise that Covid-19 has forced companies to interact with customers online to survive and stay relevant. So, as technology continues to evolve at an equally breathtaking rate as customer expectations, it is easier for most businesses to focus on adopting new tools and technology to surprise and surpass customers’ needs. But, as many companies moved to large-scale technology adoption, they soon ran into culture-related issues. In other words, by getting caught up in the novelty and excitement of digitally transforming their organization, they forgot to instill a culture for your employees that help transition to a digital enterprise.
So, regardless of your industry, creating a digital transformation strategy for your workplace will involve developing a supportive environment where employees are empowered to learn how to use new technology and processes to thrive in their role in a digital world. According to the PwC Talent Trends report, organizations that focused on developing the capabilities and employability of their employees were more confident that they could compete in a digital world than those that didn’t. You’ll also be glad to know that companies who possess these employees achieve 19% more growth in revenue than those who don’t. Before I delve into how you can create and encourage adopting a digital-first mindset, let’s discuss why having a digital culture is vital for your organization’s future.