Blockchain technology can fight digital advertisement fraud through a shared database of time stamped records that cannot be altered. Companies and users alike will benefit from this transparency as advertisers will be able to verify ads’ performance, while publishers/creators won’t have to worry about not receiving their payment due to fake traffic or false click rates.

Blockchain technology allows for automated distribution switches between power producers and consumers. The blockchain can also hold information regarding the number and cost of produced units.

IoT describes the network of physical devices, vehicles, home appliances and other items embedded with electronics, software, sensors, actuators and connectivity which enables these objects to connect and exchange data. The blockchain’s decentralized nature provides increased security due to its connectionless nature. This technology would allow every object to act as a node in the network which permits it to record data that can then be picked up by other nodes or stored on Blockchain itself for later use.

Companies that provide Over-the-Top Communication Services (e.g., WhatsApp) allow users to exchange messages without the need for a central server which stores all information regarding said user. Due to the Blockchain’s decentralized nature, similar services can be offered without compromising user privacy.

With the rise of music streaming service providers such as Spotify or iTunes, musicians are not being compensated properly for their work. Through blockchain technology, rights to songs can be stored on the ledger which will enable artists to share profits directly with record companies or other associates.