Big Data

The Big Problem With Big Data

March 21, 2022
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Big data is important and can certainly help us understand trends and predict outcomes. But it can only tell us what already happened. Although we can use it to form a conjecture on the future, there is still no substitute for human savvy, especially when it comes to consumer choices in a rapidly changing world. In this article from Forbes, Aarron Spinley, Senior Vice President at Thunderhead, discusses how focusing on the right data can help businesses become customer-first.

The Big Problem With Big Data

Aarron Spinley is the Senior Vice President at Thunderhead. He researches and writes about transformational marketing and complex economics.

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