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Automation Alley Trade Missions

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Room Rental & Soft Landing Space

Host Your Next Event at Automation Alley

Whether you’re hosting an annual company conference, facilitating a leadership workshop, or meeting face to face with your first client, Automation Alley offers a variety of spaces designed to meet your needs. Explore our venue options below to find the perfect fit for your next event.

Room Rentals

Our Automation Alley Headquarters in Troy, MI, features seven rooms for members to rent. Members receive a set of complementary uses based on their membership level, and non-members may purchase rentals at a-la-carte rates outlined below.

If you are interested in renting a room at Automation Alley, please email info@automationalley.com.

Woodward Auditorium

Ideal for: Large conferences, panel discussions, presentations, demos, speeches, and flagship events

Capacity: Up to 100

Rental: $200 per hour (2 hour minimum) 

Amenities:

  • Extra-large presentation screen and projector
  • Elevated stage
  • Professional seating for up to five panelists
  • PA system, microphones, and digital podium
  • Natural lighting
  • Space for catering
  • Branding opportunities

Michigan Room

Ideal for: Mid-size conferences, meetings, roundtable discussions, and presentations

Capacity: 20–36 (most in-demand space)

Rental: $180 per hour 

Amenities:

    • Conference table with 20 swivel chairs
    • Auxiliary bench seating and two high-top tables with chairs
    • Display
    • Whiteboard
    • Mini fridge and counter space
    • Natural lighting with power shades
    • Integrated Video Conferencing System

    Gratiot Room

    Ideal for: General meetings, roundtables, and presentations

    Capacity: Up to 20

    Rental: $125 per hour 

    Amenities:

    • 18-seat conference table with integrated power
    • Large whiteboard
    • Buffet area
    • Display 
    • Integrated Video Conferencing System

    Jefferson Room

    Ideal for: Client meetings, presentations, and roundtable discussions

    Capacity: Up to 12

    Rental: $90 per hour 

    Amenities:

    • 12-seat leather conference table with built-in power
    • Whiteboard
    • Buffet area
    • Counter
    • Display
    • Integrated Video Conferencing System

    Lafayette Room

    Ideal for: Informal meetings, brainstorming sessions, and small team discussions

    Capacity: Up to 12

    Rental: $65 per hour

    Amenities:

    • Combination of couches, bar seating, and a high-top table
    • Prominent Automation Alley logo backdrop
    • Display 
    • Integrated Video Conferencing System

    Grand River Room

    Ideal for: Small teams, focused sessions, and client meetings

    Capacity: Up to 6

    Rental: $65 per hour

    Amenities:

    • Six-seat conference table
    • Large whiteboard
    • Small fridge, counter, and natural lighting
    • Display 
    • Integrated Video Conferencing System

    Ambassador Room

    Ideal for: Private calls, single-client meetings, or small breakout sessions

    Capacity: Up to 4

    Rental: $50 per hour

    Amenities:

    • Conference table, power access, swivel chairs
    • Display

    Soft Landing Space

    Ideal for:

    Domestic and international companies seeking a trusted Michigan base as they explore, establish, or expand operations in the state.

    Automation Alley’s Soft-Landing Space is more than temporary office space. It is a proven entry point into Michigan’s advanced manufacturing and technology ecosystem, backed by decades of experience supporting both U.S. and international companies as they build a presence, navigate local business requirements, and grow meaningful connections in the region.

    Whether your company is headquartered abroad or elsewhere in the U.S., our Soft-Landing Space provides the flexibility to establish a credible Michigan footprint—without the complexity or long-term commitment of traditional commercial real estate.

    Companies use our soft-landing options to:

    • Test the Michigan market
    • Support regional sales or business development efforts
    • Establish a local business address
    • Build relationships before making a larger investment

    Flexible Soft-Landing Options

    We offer both physical and virtual soft-landing options to meet companies where they are in their Michigan expansion journey.

    Physical Soft-Landing Space

    $400/month

    Designed for companies that need an in-person workspace while establishing or growing operations in Michigan.

    Includes:

    • Dedicated desk space (up to six desks available)
    • Michigan business mailing address
    • Printer access and general office supplies
    • Access to private meeting space
    • One soundproof meeting booth
    • Proximity to Automation Alley staff and ecosystem partners

    Virtual Soft-Landing Space

    $250/month

    Ideal for domestic or international companies that want a Michigan business presence and local credibility without maintaining a full-time physical office.

    Includes:

    • Michigan business mailing address
    • Connection to Automation Alley’s business development and international services expertise
    • Support navigating the Michigan business environment, market entry, and local resources

    This option is frequently used by companies expanding into Michigan who want to establish visibility and credibility in the region before hiring local staff or opening a permanent office.

    General Amenities for All Guests

    All Automation Alley members and guests enjoy access to:

    • Restroom
    • Community workstations
    • Water fountain
    • Soundproof meeting booths

    Please note: Community computers or laptops are not provided.

    We’re here to make your visit a success. If you need additional support or special accommodation, please let us know how we can assist.

    Why Automation Alley?

    What sets Automation Alley apart is not the desk—it’s the experience.

    We have decades of experience supporting companies as they:

    • Establish or expand operations in Michigan
    • Navigate regulatory, workforce, and market-entry considerations
    • Connect with manufacturers, technology providers, and economic development partners
    • Transition from an initial Michigan presence to long-term, permanent operations

     

    Our Soft-Landing Space is intentionally designed as a launch point into Michigan’s innovation and manufacturing ecosystem—not a generic coworking solution.

    If you are interested in renting space at Automation Alley or learning more about our soft-landing options, please email

    info@automationalley.com