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Automation Alley’s Trade Mission to Eurosatory 2026 in Paris, France 

June 15-19, 2026

About

Participate in the leading global exhibition and conference for defense and homeland security.  

Join the Michigan Pavilion

Automation Alley, in partnership with Michigan Economic Development Corporation (MEDC), invites Michigan companies to exhibit within our Michigan Pavilion at Eurosatory 2026, the world’s premier defense & homeland security event. With 2,000+ exhibitors from 60+ countries, 76,000+ visitors, and hundreds of official delegations, Eurosatory showcases cutting-edge solutions shaping national and international security.

Areas of Focus

All products and components across the defense & security supply chains, from basic parts to finished systems and operational solutions. Highlighted technologies include:

  • Intelligence
  • Civil protection & public security; crisis management
  • Testing, Measurement & Engineering
  • CBRNe
  • Training & simulation
  • UAVs & UGVs
  • Embedded electronics, cyber, and enabling tech

Why Attend?

  • Targeted B2B meetings that put you directly in front of buyers, end users, and partners
  • High-value exposure to major defense primes, government officials, and military delegations
  • Global military spending in 2024 reached $2.718 trillion, a 9.4% increase from previous year
  • Homeland security sales were $502 billion last year, and is forecasted to rise to $875B by 2030
  • Global defense spending is projected to hit $3.1 trillion by 2030, a 40% increase from 2023 levels.

Matchmaking Opportunities

  • The B2B matchmaking service included begins with a conference call to understand your export and market-entry strategies and trade show objectives.
  • Tailored market research from MEDC’s Europe Office.
  • On-site, customized B2B schedule with prospective buyers, partners, and distributors

Michigan Pavilion

  • Participation in the Michigan booth located in prime location in the AUSA pavilion
  • Individual kiosk with lockable counter, company graphics/signage, and monitor
  • Internet connection and power accessibility
  • Access to AUSA hospitality and support services, and exhibitors’ reception

Why Join Our Trade Mission?

Proven Success: Automation Alley trade missions are results driven. We have generated $2.345 billion in export sales for company participants while creating more than 12,000 local jobs in Michigan

Matchmaking opportunities: Meet the key players you need to know to become more successful in the global defense and security industries

Financial support: Eligible companies may receive up to 75% reimbursement for participation and travel expenses through MI-STEP. For details, visit http://www.michiganbusiness.org/export

Prestigious Recognition:  Automation Alley received the President’s “E Star”​ Award from Presidents Joe Biden (2021), Barack Obama (2013), and George W. Bush (2008) ーthe nation’s highest, most prestigious international trade award granted to organizations in recognition of their accomplishments in global trade and economic development. Automation Alley is only the second organization in the nation to receive the award three times since it was created by JFK in 1961. 

Participation & Pricing

Space is limited to 10 companies

Registration deadline: January 19, 2026, or until full

Option A

Trade Mission Participation Fee: $6,000 (members)

Includes:

·    Seven (7) hotel nights in Paris at a 4-star hotel (June 13–20, 2026; no pro-rating)

·    Welcome dinner and networking reception

·    Kiosk in the Michigan Pavilion

·    Exhibition passes

·    B2B matchmaking services

Additional Traveler Fee: $3,000 per person

Includes Seven (7) hotel nights in Paris at a 4-star hotel (June 13–20, 2026; no pro-rating), welcome dinner, networking reception, and exhibition passes

Financial Support: Eligible companies may receive up to 75% reimbursement for participation and travel expenses through MI-STEP. For details, visit http://www.michiganbusiness.org/export .

Option B

Trade Mission Participation Fee: $3,000

Includes:

·    Welcome dinner and networking reception

·    Kiosk in the Michigan Pavilion

·    Exhibition passes

·    B2B matchmaking services

Airfare and hotel accommodation not included.

In Partnership With:

Dennis Burck

Details

June 15-19, 2026 (travel days June 12-20)

For more information or to APPLY, please contact Lisa Lasser, Automation Alley’s Manager of International Business Services, at lasserl@automationalley.com or 248-457-3283.

Option A (member) – $6,000

Option B (member) – $3,000

Pricing details in description.  

Eligible companies may receive up to 75% reimbursement for participation and travel expenses through MI-STEP. For details, visit http://www.michiganbusiness.org/export. 

Space is limited to 10 companies
Registration deadline: January 19, 2026, or until full