Automation Alley invites you to join our trade mission to MEDICA, one of the world’s largest B2B medical trade fairs. With over 5,000 exhibitors and 80,000 visitors from 165 countries, the conference and exhibition will focus on a wide range of innovative healthcare and medical technology solutions aimed at curing diseases and improving patient outcomes.
AREAS OF FOCUS AT MEDICA:
AI and big data
Assisted robotics
Digital healthcare and IT
Laboratory equipment and technology
Medical consumables
Medical imaging and diagnostics
Medical equipment and devices
Mobile and connected healthcare
Physiotherapy/orthopedic technology
WHY ATTEND?
One of the largest medical B2B trade fairs in the world. It’s the go-to platform for global healthcare decision makers.
Exhibitors and show attendees are decision makers and government officials representing nations that are high-tech centers of innovation and global leaders in the healthcare and medical industries
The extensive exhibition hosts an ambitious program which presents the entire spectrum of innovations for outpatient and clinical care.
Visitors attracted to the show include general practitioners, hospital doctors and managers, laboratory managers, medical specialized trade, and more.
According to the World Health Organization (WHO), global spending on healthcare is $10.1 trillion, equaling 10.4% of the global GDP
MATCHMAKING OPPORTUNITIES
The included B2B matchmaking service begins with a conference call to understand your export and market-entry strategies and trade show objectives.
MEDC’s Europe trade center then performs pre-mission market research specific to your industry and goals.
Upon arrival, you receive a customized schedule of B2B matchmaking meetings with prospective buyers, partners, and/or distributors.
MICHIGAN BOOTH
Participation in the Michigan booth, including a branded kiosk with monitor for your company.
Internet connection and power accessibility.
WHY JOIN THE TRADE MISSION?
Proven Success: Automation Alley’s trade missions have helped generate $2.345 billion in export sales, creating 11,722 local jobs in Michigan
Matchmaking Opportunities: Engage with potential buyers and end-users, enhancing your global business prospects.
Exclusive Insights: Attend business meetings and receptions with government officials and business and industry leaders who will share their firsthand insights about the opportunities and challenges of doing business in their respective countries
Financial support: Eligible companies may receive up to 50% reimbursement for participation and travel expenses through MI-STEP. For details, visit www.michiganbusiness.org/export
Prestigious Recognition: Automation Alley received the President's "E Star" Award from Presidents Joe Biden (2021), Barack Obama (2013), and George W. Bush (2008) ---the nation’s highest, most prestigious international trade award granted to organizations in recognition of their accomplishments in global trade and economic development. Only second organization in the nation to receive award three times since created by JFK in 1961
Participation is limited to ten companies and the deadline to register is August 1, 2025. The cost to participate is $2,500, additional person fee is $500. The price includes participation in the Michigan booth, welcome dinner, networking reception, and B2B service. Airfare, hotels, and transportation are not included.
REGISTER TODAY
For more information or to APPLY, please contact Lisa Lasser, Automation Alley’s Manager of International Business Services, at lasserl@automationalley.com or 248-457-3283.
