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5th Executive Summit – Current Trends and Challenges Facing American automotive BIW-Metal-Forming

September 24-26, 2025

About

The global automotive industry is undergoing a profound transformation. Electromobility is driving greater drivetrain diversity, while shifting supply chain structures and a worsening shortage of skilled labour are intensifying the pressure. But it’s not just external conditions fuelling this change – the vehicles themselves and the way they’re built are being fundamentally reimagined.

Attend this event to gain a comprehensive perspective on the current changes and future developments in car body production: from material and technology innovations to advanced methods of process control and quality assurance.

Key Topics Covered:

The need for fewer, larger body components

  • Car bodies are shifting to large-format structural parts for efficiency.
  • If widely adopted, 50–70% of today’s body components could become obsolete.

Impact on SMEs

  • Many current parts may no longer be needed, risking lost business and jobs.
  • Requires a full rethink of materials, technologies, and manufacturing processes.

Logistics and footprint

  • Oversized parts are inefficient to transport; production must move closer to final assembly lines.
  • Existing facilities (e.g., press hardening) aren’t built for these dimensions.
  • Calls for major capital investment and targeted workforce upskilling tied to new locations.

Automation, AI, and talent

  • High automation and deep technical expertise are essential to run new lines efficiently.
  • AI will be increasingly necessary as process complexity grows.
  • Human expertise remains foundational—AI models still rely on well-trained specialists.

Join us to help shape the future of car body manufacturing and turn these challenges into opportunities!

If you are not a member and would like to attend, click here.

Agenda

September 24, 2025

9 a.m. Registration and networking

9:30 a.m. Welcome by Dan Stewart, Automation Alley, and Christian Kovacs, Leading Insights SRL

9:40 a.m. Business overview, Russell Zarra, Fraunhofer USA

10:00 a.m. Presentations begin

1:10 p.m. Lunch

2:20 p.m. Presentations resume

4:40 p.m. End of Day 1

6:00 p.m.     Networking Reception at Royal Park Hotel 600 E.                                    University Dr. Rochester, MI 48307

September 25, 2025

9 a.m. Registration and networking

9:30 a.m. Presentations begin

12:30 p.m. Lunch

2 p.m. Presentations resume

4:50 p.m. Event concludes

September 26, 2025

Company Visits:

8:45 a.m.-12:45 a.m.  Andritz Schuler USA 7145 Commerce Blvd                                              Canton, MI 48187

1:00 p.m.-4:50 p.m.   ABB Inc. Robotics 1250 Brown Road

                                    Auburn Hills, MI 48326

Automation Alley Events

Details

September 24-26, 2025
9:00 a.m.-05:00 p.m.

Automation Alley
2675 Bellingham, Troy, MI, 48083, United States

This event is free for all Automation Alley Members

Sponsored by

Fraunhofer USA