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Matching Tag: Marketing


Four Functions Every Business Needs for Long-Term Growth

By Pavan Muzumdar | Automation Alley | 1/10/2018

No matter what kind of company you run, be it a pizza shop, accounting firm, shoe shop, or manufacturing company, there are four major functions every business must strengthen: Marketing, Sales, Operations and Finance. Organizing a company in this way is particularly important for leaders facing the disruption of Industry 4.0. If functional teams work well together, then the company as a whole will be able to much better understand needs, pricing preferences, product and service configurations, and capital requirements to deliver the highest value to its customers.

10 Qualities to Look for In a Marketing Agency

By Brad Shorr | Straight North | 9/6/2017

Selecting a marketing agency is a big decision, and often a quite perplexing one, especially for tech startups. To make an informed decision and greatly improve the likelihood of successful marketing, look closely at these 10 agency attributes.

The Key Ingredients for Marketing Success

By Kevin Krason | Biznet Digital | 12/9/2015

Kevin Krason, founder of Southfield-based digital marketing agency Biznet, discusses how to be a responsible business leader and marketer in the ever-evolving, fast-paced digital age. 

Five characteristics of winning innovators

By Lisa Vallee-Smith | Airfoil Group | 11/18/2015

Innovation is an equal-opportunity phenomenon. The public and the media tend to restrict the term “innovative companies” to startups from Silicon Valley and the Northwest, but business leaders in Seattle aren’t the only ones who go sleepless developing great ideas into great brands. 

10 ways to attract tech talent, grow sales

By Joseph Serwach | Organik | 10/14/2015

Tech companies get in trouble when prospective new hires and customers ask, “What do you do, exactly?’’ If your answer is too hesitant or generic, too vague or too specific, their eyes quickly glaze over and a prospect quickly tunes out.

How much should I spend on digital marketing?

By Paul Chambers | Element5 Digital | 8/26/2015

As a business owner, I wear a lot of hats. One of my favorite hats to wear is my business development hat.  Not because I like selling, but because I love helping people. When I’m talking to a new prospect, I take some time to learn about their project, their specific needs and their business. My final question is, “What is your budget for this project?” This question typically yields one of three responses.

Creating an American Brand: The Story of Shinola

By Automation Alley Staff | Automation Alley | 7/1/2015

We’re all about a great business success story at Automation Alley, and Detroit bicycle and watchmaker Shinola has one for the books. It’s the kind of story that’s generated national attention because it’s the epitome of Detroit’s comeback. 

​Balancing the art of being both high and low tech

By Andy Harrison | Utley Brothers Printing | 6/10/2015

Learn how one local company, Utley Brothers Printing, melds high-tech forms of printing with the nearly lost art of letterpress printing under one roof. 

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