Artificial Intelligence
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AI in Action: Insights on Technology, Strategy, and Human-Centered Growth

by
Human Element
June 3, 2025
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Summary

Human Element's recent panel discussion, "AI in Action," brought together Michigan business leaders to explore how AI is transforming marketing, operations, and creativity, emphasizing the importance of human-centered strategies in this technological evolution.

If you’ve felt like AI went from science fiction to daily reality in the blink of an eye—you’re not alone. At a recent panel discussion hosted by Pure Visibility at Bamboo Ann Arbor, three Michigan-based business leaders came together to explore how AI is transforming marketing, business operations, and the creative process. What unfolded was a candid, energizing conversation about how AI is reshaping not only tools and tactics, but business models, talent, and what it means to think creatively.

The event featured:

  • Ben Lorenz, Managing Partner at Human Element, an eCommerce development agency known for complex, tech-forward solutions for clients like Ford, Watsco, and Shinola.
  • Jim Hume, Founder of Phire Group, a brand and culture agency celebrated for blending research and storytelling for clients like Two Men and a Truck, Cabinetworks, UMS, and the University of Michigan Museum of Art.
  • Linda Girard, CEO and Co-Founder of Pure Visibility, a digital marketing agency helping brands grow online since 2005, with clients like Caliber Collision, Nustep, and Oxford Companies.

Read the recap in full here.

Human Element
Human Element

Human Element specializes in developing integrated eCommerce and technology solutions for businesses. From online stores and branding websites to mobile applications and ERP integrations, Human Element has the technical skills, creativity, and business experience to help companies achieve their unique technology goals. Human Element is an Adobe Silver Solutions Partner with Adobe Commerce Specialization. We are also certified partners with Shopify and BigCommerce.

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