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Op-Ed: Startups should target customers before capital

By Tom Kelly | Automation Alley | 2/25/2015

Tom Kelly, Automation Alley director of entrepreneurship, is an expert when it comes to helping startup companies transform their ideas into commercialized, marketable technologies and services. In this recent Metromode Op-Ed, Kelly discusses why it’s so important for entrepreneurs to study their customers and prove their ideas in the marketplace before they seek funding. 

 

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