At Automation Alley, we want to make sure your company is getting the most out of the resources and services we provide to our membership. Whether that means access to exclusive networking events and meeting space, public relations tools or connecting you to the right talent and investment opportunities, our goal is to help your business grow. Have a question about your membership? We’ve compiled a list of the most frequently asked questions by our members. Have a question that’s not on this list? Our membership team is happy to help! Call 800-427-5100 or email

Can my company apply for membership if it is based outside of Michigan? 

Yes! While most Automation Alley members are headquartered or have offices in Michigan, we also accept membership from all U.S.-based and international companies that do business or are looking to do business with Michigan companies and have a significant stake in Industry 4.0.

How can I promote my company? 

At Automation Alley, we believe collaboration is key to the success and growth of our region. We partner with organizations and companies throughout the year on a number of events in the technology and manufacturing arenas.

Our Tech Takeover event series on Industry 4.0 readiness allows companies to share their expertise with the business community. Topics include robotics, additive manufacturing, advanced materials, the cloud, cybersecurity, artificial intelligence and big data, the Industrial Internet of Things and modeling, simulation and visualization. By sponsoring the event at our headquarters, companies receive brand exposure through marketing and are seen as thought leaders by delivering the presentation.

Other opportunities to partner on events include Morning Member Mingles and Evening Member Networking events, both hosted at member facilities throughout the year.

Businesses can also take advantage of sponsoring Automation Alley events for brand exposure to and visibility with leading technology and manufacturing leaders across Michigan. Check out our sponsorship opportunities to find the event that aligns with your company's mission.

Another easy way to promote your business through Automation Alley membership is through our weekly press release e-blast News @ 8 and our Event Calendar, seen by thousands of business professionals across the state, including media outlets.

To inquire about event opportunities and sponsorship or posting events and press releases, contact

How many people are subscribed to our News @ 8 emails? 

Our weekly "News @ 8" email allows members to share news about their organization. The email has over 2,000 subscribers, including media representatives, legislators and members of the business community. To subscribe to our emails, click here

How do you post a press release? 

Automation Alley members can submit company press releases for posting on and email distribution to thousands of fellow Automation Alley members, journalists and members of the business community who subscribe to our "News @ 8" email.

Here's how to post:

  1. Log in to the Member Information Center.
  2. Select News Releases from the left side menu.
  3. Click Add News Release.
  4. Complete the on-screen form and click Submit for Approval.
  5. Click Back to List at the bottom of the screen.

 To download a sample press release, click here.

How do you submit an event posting? 

Automation Alley members can submit event postings to

Here's how to post:

  1. Log in to the Member Information Center.
  2. Select Events from the top navigation bar.
  3. Click the blue Add Event button in the upper right corner.
  4. Fill out event details. Option to load images, videos and Google Maps. 
  5. Click Save as Draft if you’d like to save and finish your post later. Or, if you’re done, click Submit for Approval.

How can I host a networking event through Automation Alley? 

We have two fantastic options for hosting a member networking event. Our popular Morning Member Mingles average 50-80 attendees and provide the host company with an opportunity to showcase their facility, equipment or programs in an informal networking session. Our Evening Networking Events typically draw 100-150 attendees and allow the hosts to engage with guests in a social after-hours get-together. Both events include a 10-15 minute introduction and presentation opportunity, as well as the chance to offer facility tours and/or demonstrations. Contact 800-427-5100 or for more details.

How can I rent a room at Automation Alley? 

Members have access to meeting space at Automation Alley Headquarters in Troy, the center of member activity, which features a 2,200-square-foot Auditorium, three conference rooms, a high-tech Collaboration Center and wireless capability throughout the building. Members receive access to rooms, including the 100-seat Auditorium, based on their membership level. Call 800-427-5100 or email to rent a room today.

Where do I get an Automation Alley logo to put on my website? 

Easy! Just click here and download our logo to proudly display on your company website.

How do I update my company profile on the website? 

How do I add employees to my company profile? 

In order for your entire staff to receive the benefits offered through your Automation Alley membership, including event registration, you must add their names and email addresses to your company profile. To do so, follow these five easy steps:

  1. Log into the MIC
  2. Click Company Information on the left menu
  3. Click Employees on the left menu
  4. Click Add Employee/Rep at the bottom of the page
  5. Complete all necessary fields and click Save Employee/Rep

How can I partner with Automation Alley on an event? 

At Automation Alley, we believe collaboration is key to the success and growth of our region. We partner with different organizations and companies throughout the year on a number of events in the technology and manufacturing arenas. Whether it's through a speaking or sponsorship opportunity, Automation Alley events offer your organization high visibility in our region. If you are interested in partnering with Automation Alley on an event, contact 800-427-5100 or email for more details.

How do I sign up for autopay? 

To turn on autopayments, follow these steps:

  1. Log into the MIC
  2. Click Pay on the right menu
  3. Select invoice, then click continue
  4. Input your credit card information and check the option to turn on autopayments under the credit card fields.
  5. Click on Checkout to complete the payment. Your next payment will run automatically on your next due date to the credit card information provided in step four. 

Stay in Touch

Subscribe to Automation Alley's emails and stay up to date on all things Industry 4.0!

Submit your online membership application and begin growing your business.