“Robots suck.”
It’s a bold declaration for a startup founder aiming to work with robots — or more accurately, the software that helps turn a tractor, tiller or forklift into an automated vehicle. But Stefan Seltz-Axmacher, who previously founded and led the now shuttered autonomous vehicle startup Starsky Robotics, is trying to make a point.
“They’re really difficult, they break all the time and getting to a stable product is really hard,” Seltz-Axmacher said in a recent interview. “Everyone kind of ends up building nearly everything from scratch, for nearly every application.”
We design innovative beautiful products that make people’s lives better. It’s our mission to inspire your customers to fall in love with your brand through solutions that drive emotional, functional, and sustainable impact. We work with organizations of all sizes, from inventors and start-ups to global 100 brands. No matter where you are today – from a fuzzy front-end question to a technical commercialization challenge – we come alongside you to design with purpose.