Automation Alley

Programs & Services >> Talent Initiatives >> Modeling, Simulation and Visualization Initiative

Automation Alley is spearheading an initiative to make Southeast Michigan a national center of excellence for modeling, simulation and visualization (MSV). MSV refers to the process of developing a digital model, applying simulation to extract data from the model and then interacting with the data. MSV is used across a broad variety of industries, including automotive, medical devices, defense, homeland security, construction, aerospace, entertainment, gaming and advanced manufacturing.

Automation Alley’s role in the initiative is assisting local educational institutions in the creation of MSV-related certifications, programming, and curriculum; branding Southeast Michigan as a future center for MSV training, talent and jobs; and acting as the voice of manufacturing businesses in the region to represent their needs to other businesses, educational institutions and government entities.

In addition, Automation Alley facilitates dialogue between educational institutions, businesses and government entities on the future of MSV in Southeast Michigan through events such as the Voice of Business: Modeling, Simulation and Visualization, a symposium designed to explore the MSV-related workforce and education needs of the region.

For more information, contact the Automation Alley Resource Center at 800-427-5100 or

For an explanation of MSV from Jim Leathrum, associate professor at Old Dominion University and chief departmental advisor of ODU’s department of modeling, simulation and visualization engineering, watch this video.