Press Release


Automation Alley Italian tenant company Reply finds permanent home in Auburn Hills

1/10/2013 - Published by Automation Alley,  (TroyMI)
TROY, Mich., Jan. 10, 2013 — Thanks to assistance from Automation Alley, Michigan’s largest technology business association, another international company is setting up shop in Southeast Michigan. Automation Alley International Business Center tenant Reply, Inc., of Turin, Italy, has found a permanent home in Auburn Hills and is looking to hire local employees.
“We are pleased to see another one of our tenant companies find a home in Southeast Michigan,” said Automation Alley Director of International Business Services Noel Nevshehir. “By attracting international companies to the region, helping them make business connections and helping them find a permanent location, we are driving local economic growth and creating new jobs.” 
Reply, part of the holding company Reply Group, is a leading consulting, systems integration, application management and business process outsourcing company that specializes in the creation and implementation of solutions based on new communication networks and digital media. The company’s top customers include Chrysler Group and CNH, the industrial branch of Fiat.
In addition to Italy, Reply Group also has locations in Germany, the United Kingdom, Poland, Luxenburg and Brazil. Gianluca Di Stefano, president of Reply, Inc., said the company opened an office in Illinois in August and wanted to expand its business further in North America to be closer to the automotive industry. 
“We believe Michigan is the automotive center in North America, and we wanted to be as close as possible to Chrysler. We are now within walking distance in Auburn Hills,” Di Stefano said. 
To make this possible, Di Stefano sought help from Oakland County, who matched him with Automation Alley. 
Since 2011, Automation Alley has assisted eight foreign companies with establishing their operations in Southeast Michigan, which has created 368 well-paying, high-value jobs for the region. Di Stefano estimates Reply, Inc. will employ 15-20 employees in 2013. 
“The most important thing was to have a place to start working while the office was being built because we were already engaged in some preliminary activity with our customers,” Di Stefano said. “So Oakland County gave me the opportunity to meet with the people at Automation Alley’s International Business Center. I’ve been lucky to find a place to stay.”
Automation Alley’s International Business Center, located inside Automation Alley Headquarters in Troy, provides soft landing space for international companies to use as a home base while exploring opportunities to do business in Southeast Michigan for up to 90 days. The 3,200-square-foot space includes three meeting rooms with state-of-the-art communications technology, three private offices, an open office area and convenient access to Automation Alley’s International Business Services staff.
“On a weekly basis, we used Automation Alley’s video conferencing technology. It’s been one of the most important facilities they have here because in Italy we used exactly the same system, so we didn’t have to do anything to configure it,” Di Stefano said. “It’s been very useful. I’ve used it to do some interviews with customers in Italy. I brought some people from Chrysler here to Automation Alley and we do video conferencing with Reply in Milan and Turin.”
In addition to temporary office space, tenants of the International Business Center receive assistance with site selection and introductions to potential business partners, clients and employees to jump-start their business. 
“It’s not just simply being here with a desk and a chair. It has been a very helpful environment in many ways,” Di Stefano said, adding that, now, as an Automation Alley member organization, these services will continue to pay off for his company. “Automation Alley opens the opportunity for networking because other members could be potential new customers.”
For more information on International Business Services, contact the Automation Alley Resource Center at 800-427-5100 or
About Automation Alley
Automation Alley is a technology business association driving the growth and image of Southeast Michigan’s economy through a collaborative culture that focuses on workforce and business development initiatives. 
Since its founding in 1999, Automation Alley has expanded to include nearly 1,000 businesses, educational institutions and government entities from the city of Detroit and the surrounding eight-county region. Automation Alley promotes regional prosperity through entrepreneurial and exporting assistance, workforce development and technology acceleration.
For additional information, visit
About Reply, Inc.
Established in Auburn Hills, Mich. this year, Reply Inc. belongs to Reply Group, a leading Consulting, Systems Integration, Application Management and Business Process Outsourcing company, specializing in the creation and implementation of solutions based on new communication networks and digital media. 
Reply operates as a network composed of individual companies specialized in Processes, Applications and Technologies, with each company representing a center of excellence in its respective field of expertise. Reply provides to leading industrial groups both in Europe and North America, with effective support in terms of the definition and development of business models enabled by the new technology and communication-based paradigms, such as Social Networking, Cloud Computing and the Internet of Things, to optimize and integrate processes, applications and devices. Visit

Media Contact Information

Contact NameErin Sommerville
Contact Phone(248) 457-3227