|CLARKSTON, Mich., May 30, 2012 — Intellitrends, LLC, a market research and market strategy company, is proud to announce that Reliance One, Inc. of Auburn Hills, Michigan has chosen Intellitrends’ iStrategies™ Group to define, develop and implement a go to market rebranding program. Over the past several months, the executive team of Reliance One has participated in strategic growth sessions, including SWOT analysis, current market positioning, competitive positioning, client review, location ideas and existing branding look and feel. The results are a resounding success. Reliance One has emerged as a newly energized organization, complete with a newly purchased 27,000 square foot headquarters in the heart of Auburn Hills, that has a look of total energy and productivity gains, with an efficiency that every one of their customers and prospects will appreciate and benefit from. In the new transformation, the Intellitrends team created a new color scheme, new logo, tagline, mantra, complete new website, folders, brochures including all rewritten supporting descriptive materials, and an introduction video. |
“We worked closely with the Intellitrends team to help reinvent us and to position us for a fast track of growth,” states Jim Beath, President. “We spent hours looking inward and outward that allowed us to focus on our core capabilities and the revenue goals we want to achieve,” he continues. “The results are already being realized with several new clients. The energy is amazing, and our team and customers feel it.”
To see the results, please visit their website at www.reliance-one.com.
About Intellitrends — Marlene Stone founded Intellitrends, LLC in 1989. Intellitrends is a full service market vision company providing customer research and intelligence studies, customer and employee satisfaction studies, WIN/LOSS reviews to enable companies to establish a benchmark of best sales practices to help them win more business, and focus groups and mock trial programs. Intellitrends’ basic philosophy is each resulting research project should not become “desk ware.” They have the depth and understanding to provide information that is actionable and measurable.
About Reliance One — Reliance One, Inc. is a Michigan Corporation, founded in 1998 by Jim Beath and Jim Paquette. Reliance One is a provider of staffing solutions and is a recognized leader in the industry. We provide organizations with flexible solutions that translate to improved performance, reduced costs and timely resources.
Under the direction of the leadership team, Reliance One has exceeded both revenue and profits over the last 13 years. The company has grown to a multi-state Recruiting Service that has over 200 diverse clients that rely on our services. Recognized by Crain’s Detroit Business as one of the Top 20 Largest Staffing-Service Companies in Michigan we have three offices in Michigan.