Event Details


Case Studies: Integrating Social Media with Your Business Strategies

Host/Company: Automation Alley

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Event Description

While social networks are known for their effectiveness in reaching out to the consumer marketplace, savvy businesses are using social media also as a new way to extend their strategy for reaching business customers.

Join the Automation Alley Business Growth Committee for a presentation by Janet Tyler, president of Airfoil Public Relations, one of America’s top technology PR firms. She will describe 10 ways that companies incorporate social media into their business strategies to gain new corporate customers, strengthen and broaden existing customer relationships and bolster their reputations in their industry. These approaches include such techniques as using social networks to unveil new products, to drive traffic to tradeshow booths, to significantly improve service to business customers and to create customer-centered groups and forums.

At the session, Microsoft Senior Public Relations Manager Amy Messano will detail how Microsoft used social media to grow and develop its partner channel, target the SMB customer segment and successfully launch products.

Social networks are equally available to companies of every size, and they can be exceptionally potent media for strategic business leaders.

Sponsored by: Airfoil

Additional Information

11:30 - noon Registration, lunch and networking
Noon - 12:45 p.m. Program
12:45 - 1:00 p.m. Q&A

Cost (lunch included):
Members - Pre-registration: $20; At the door: $30
Non-members - Pre-registration: $40; At the door: $50
Pre-registration closes October 17, 2011 at close of business.

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Member Price$20.00

Event Detail

Start Date10/19/2011Start Time11:30 AM
Days until Event0End Time1:00 PM

Contact Information

ContactAutomation Alley Resource CenterContact Phone(800) 427-5100
Contact Emailinfo@automationalley.com  

Location Information

LocationAutomation AlleyCityTroy
Street2675 BellinghamStateMI
SuiteZip Code48083


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