|While social networks are known for their effectiveness in reaching out to the consumer marketplace, savvy businesses are using social media also as a new way to extend their strategy for reaching business customers.
Join the Automation Alley Business Growth Committee for a presentation by Janet Tyler, president of Airfoil Public Relations, one of America’s top technology PR firms. She will describe 10 ways that companies incorporate social media into their business strategies to gain new corporate customers, strengthen and broaden existing customer relationships and bolster their reputations in their industry. These approaches include such techniques as using social networks to unveil new products, to drive traffic to tradeshow booths, to significantly improve service to business customers and to create customer-centered groups and forums.
At the session, Microsoft Senior Public Relations Manager Amy Messano will detail how Microsoft used social media to grow and develop its partner channel, target the SMB customer segment and successfully launch products.
Social networks are equally available to companies of every size, and they can be exceptionally potent media for strategic business leaders.